Many lawyers are neglecting one of the the most powerful legal marketing tools available: search engines. Although search engine marketing or optimization is best left to the experts, lawyers can help their cause by first hiring a competent web designers. It is important that attorneys looking to improve their search engine rank know that a website designer is not a SEO specialist. Quite the contrary, usually designers are usually worried about how a website looks and not whether it is well structured for search engine purposes though they might claim they know “SEO”.
This is not to say your presentation should be neglected. Your website needs to tell potential clients that you are an established professional. You can accomplish this on a budget for under $300, but better site designs will cost more. Before hiring a webdesigner for your legal website, research on what different services and packages cost and the quality of work and reputation you are getting in exchange for your money.